Warrior Dash - Cpx Sports

Warrior Dash is a 5K Mud Run put on by Red Frog Events, an event company based in Chicago, IL.

History

2009

The inaugural Warrior Dash took place on July 18, 2009 in Joliet, IL at CPX Sports with 2,000 participants.

2010

After the 2009 Warrior Dash, Red Frog Events spread the event nationally in 2010 with 11 events and more than 150,000 participants.

2011

The 2011 Warrior Dash season hosted 33 races throughout the U.S. and internationally in Canada and Australia. Total participants for the 2011 season neared 700,000.

2012

Red Frog Events hosted 49 Warriors Dash events in their 2012 season, their largest season yet.

2013

Registration

Registration for Warrior Dash takes place online prior to deadlines put forth by Red Frog Events. Pricing depends on location and the length of time until the event. All registrations close on the Tuesday before each specific event at 11:59 PM (CST).

With registration, each participant receives:

• Race bib
• As of 2014, races are self-timed.
• Warrior Dash Participant T-shirt
• Warrior Dash helmet
• One free beer (for those who are of legal drinking age; redeemable by bib tear-off)
• Finisher medal
• Post-race snack and water

Race Day

Race organizers provide parking on site or a free shuttle system from an off site parking venue. Parking prices are currently $10 per car at each event. Warrior Dash organizers also provide a "Gear Check Tent" where participants are able to store belongings.

Runners gather in the start corral prior to their designated wave time. Participants will run approximately 5K and complete at least 12 obstacles before reaching the finish line where they will receive a finisher medal, snack and water. The race is self-timed. There will be a clock at the start line. Racers are encouraged to bring a waterproof watch.

After the race, participants can take advantage of the beer and food provided on site.

Warrior Dash provides additional forms of entertainment that vary at each event. Examples of such forms are axe-throwing contests, fireworks displays and chainsaw carving displays.

At each Warrior Dash, there are several awards presented to participants. Each participant is eligible to win awards for:

• Top three overall male and female times
• Top three males and females in each age division
• Best Warrior beard
• Best costume

Charity partnerships

St. Jude

Each participant has the opportunity to raise funds for St. Jude's Children's Hospital. Warrior Dash does not contribute any portion of their revenue to St. Jude. Rather, all of the funds raised for St. Jude comes directly from the participants.

Fundraising opportunity

Warrior Dash provides monetary donations to local organizations that volunteer at events. By volunteering at Warrior Dash, local organizations such as athletic teams, nearby school and non-profit organizations are able to raise funds based on the number of group members who volunteer at Warrior Dash.

Sponsorships

Warrior Dash has multiple national sponsors as well as local sponsorship opportunities on a market basis.

Sponsors in 2011 include Bear Naked and Monster Energy. A sample of additional sponsors are:

According to a 2010 Warrior Dash Participant Survey administered by Red Frog Events, Warrior Dash on average draws participants from 47 states and three countries. According to the National Association of Sports Commissions (NASC), direct spending on average by Warrior Dash attendees from one event is $4.5 million. Of this total, the average revenue generated is $1.3 million from hotel sales, $1.3 million from restaurant sales, $849,000 from local store sales and $823,000 from attendee gas sales.

The survey also reports on average 26.9% of attendees purchase local hotel rooms, 63% of attendees dine at local restaurants, 32% of attendees shop at local businesses and 23.5% of attendees purchase gas from local stations.

Indianapolis based PROS Consulting LLC has estimated an impact of $4,875,392 from participants, as well as 168 jobs created from tourist spending.